A passion for pretzels

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Brezelkönig a passion for pretzels

Great snack opportunity, kids love it, hipsters love it, tastes absolutely fantastic, premium quality, it’s a meal, it’s a growing category.

Market leader with over 60 stores in Switzerland and over 200 stores in Germany (Brand Ditsch)
World leading production in Switzerland, Germany and the Unites States of America (~ 650 million bakery products sold per year)
Undisputed pretzel specialist with a unique range of high-quality lye products
Focused take away shop concept on heavily frequented sites and transport hubs
Fast and efficient service
Brezelkönig is originated in Switzerland